Blogs From Our Re-engineering Team
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Lack of fame killed “Avatar” from Terry Heaton's PoMo Blog
While it’s hard to pick on “The Academy’s” choice Sunday night, I find it rather incredible that Avatar didn’t win for Best Picture. It was a remarkable film, one that... more »
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Online Viewers are Forgetful, Catching Up from Jim Willi's Blog
Most folks who watch TV programs online seem to be forgetful types. Nielsen says these customers either forgot to watch a favorite TV program, or forgot to set their DVR... more »
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Multimedia Minutes: The Key to Writing Better Packages from Bob Kaplitz's Blog
What’s the key to writing better packages? Is it writing the story first in your head? We asked those questions via Skype to WUSA/Washington, DC multimedia journalist Scott Broom, who’s... more »
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Tools of The Trade – Engaging Your Fans from Ken Elmore's Blog
OK, we get the fact that the internet has changed the way people get their news. Now we are all developing our online strategies including Facebook pages to sign up... more »
Latest Intel
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Facebook: the new media space of wonder
I was doing some research for a paper I’m writing and found myself over at the Qik website watching a (bad) video from a football game. Near the end of the piece, a kid walks up to the guy with the camera and says, “Are you really gonna put this on Facebook?” Not only was he, but he’d just been streaming it live. The sheer wonder in that kid’s voice, however, reminded me of... more »
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Repeat After Me: Change is the Opportunity
The bigwigs gathered in New York this week at a City University of New York conference to discuss "new business models for news." It's a noble effort and one we should all applaud, for we certainly could use a new model for monetizing news content. As I read about these things, however, I continue to feel that this is missing the point of the business disruption, for the future is all about advertising, not content.... more »
Terry Heaton's Latest Essays
