Pureplays Reach Deeper Into Company Pockets

If you follow the numbers, you know that local online advertising growth will outpace national online advertising growth over the next five years. Local has been a small part of the overall online ad pie since the beginning, but that's changing. The green in the illustration below from Borrell Associates represents local online advertising, and it is growing, while national advertising is leveling off.

Local versus National Advertising

We've seen this coming for a couple of years, but its reality is now upon us, and our dear friends at the pureplay Internet companies are responding. Google is... more »

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