Pureplays Reach Deeper Into Company Pockets
If you follow the numbers, you know that local online advertising growth will outpace national online advertising growth over the next five years. Local has been a small part of the overall online ad pie since the beginning, but that's changing. The green in the illustration below from Borrell Associates represents local online advertising, and it is growing, while national advertising is leveling off.
We've seen this coming for a couple of years, but its reality is now upon us, and our dear friends at the pureplay Internet companies are responding. Google is... more »
Blogs From Our Re-engineering Team
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Is the audience really THAT stupid? from Terry Heaton's PoMo Blog
Wayne Friedman writes today of the conflict of interest in “sponsored” newscasts. The target is MSNBC’s “Morning Joe,” with Joe Scarborough and Mika Brzezinski. The show is now sponsored by... more »
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Use Of Rabbit Ears Turning Me Into Elmer Fudd from Steve Safran's MediaReinvent
I can’t watch a single major network on my “rabbit-ears” TV any more, at least, not without some serious picture breakup. The Digital Deadline has passed, and if anyone’s experience... more »
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Social Media Draws A Crowd from Jim Willi's Blog
It was a hot day in Dallas when a bipolar driver decided to lead constables on a 90 minute high speed chase. Local TV stations went to live coverage as... more »
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Innovation Meets Video Journalism from Bob Kaplitz's Blog
Gain a competitive advantage by utilizing the new phones capable of shooting and transmitting video. This producer shot a story on the iPhone he just bought, then plugged the phone into... more »
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Google Digs Public Data from Ken Elmore's Blog
As journalists, sometimes the toughest part of the job is getting access to public information, that is supposed to be …well.. public. We’ve all gone through the FOI maze. Leave it... more »
Latest Intel
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Get a Social Life!
Social media is the most important development for us since the inception of the Web. It is also the most misunderstood. Social media has the potential to transform media outlets, if used correctly. It is a disruptive technology - in some ways even more so than Web 1.0. While I don't care for terms like 1.0, 2.0, 3.0, etc., this truly is a second iteration of a product. We haven't faced a shift like this... more »
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Mobile Is Not A New Media Money Machine
"Mobile" has become the popular focus of media companies looking for ways to extend our brands and make a little cash along the way. Like so many other wonderful English words, however, this one has other meanings, including the cute little devices that dangle above the cribs of infants. The object here is to get and hold the attention of little Susie, and in some ways, it's an appropriate metaphor for what's happening in the... more »
