When
the media wants to know where the media is going it asks Steve Safran, the
expert on local media convergence.
A
national speaker, presenter and writer, Steve brings his vision of an online
news community to AR&D's Media 2.0 division. Steve is no stranger to
production - he has been a web journalist since 2000, and started as a
broadcast journalist in 1992. He began covering convergence media as it
pertained to local newsrooms at the website LostRemote.com in 2000. It was from
this platform that Steve's writings, often witty and prescient, gained him a
national and then international reputation. Steve will always say he's a
"capital J journalist first." And his association with the
award-winning 24-hour local news channel NECN (New England Cable News) in
Boston helped cement that reputation.
Experience
in Local News and Online Expertise
With
more than 15 years experience as a TV producer, web news executive, and on-air
"news from the web" personality, Steve understands the pressure of
local news production.
The
media constantly wants to know "what's next" - so they ask Steve. He
has been interviewed by national and international media outlets including
MSNBC, NBC News, ABC News, BBC Radio 4, Irish Times and MediaWeek. In 2006 Lost
Remote was cited on blogs in more than 15 countries. Steve thrives most talking
with local media about local media. Just some of the local
media outlets that have featured him: The Chicago Tribune, The Boston Herald,
The Boston Globe and the Seattle Post-Intelligencer newspapers; WNYC, WRKO,
KMOX and WINA radio stations; and countless local blogs and media websites.
Authors
come to Steve looking for help (and a good quote or two) while writing about
the media. Steve is quoted or thanked in four books and several academic
papers.
Steve's
own writings and musings on digital media have been featured in Nieman Reports
from The Nieman Foundation for Journalism at Harvard University, USC
Annenberg's Online Journalism Review, The American Journalism Review,
CBSNews.com, Broadcasting & Cable, TV Week, Poynter Online, The RTNDA Communicator
and several other publications and websites. In July 2007, he taught a seminar at
the Polytechnic University of Valencia, Spain, to media executives from around
Europe.
Steve's
mantra? "The good news for local news stations is that they get to cover
local news again!" Steve is a strong believer that local news stations
need to recapture what they do best - coverage of their own community - by taking
advantage of the astonishing new technologies and possibilities of the online
universe. "Local news is what matters most to people. Local stations often
lose sight of that, especially with their websites. But with so many options
for national and international news now available, it's urgent that local news
outlets provide what they can better than anyone: deep choices for local
news."
Another
of Steve's favorite points: "Local media outlets aren't in the television
business anymore - they are in the information business." Steve helps
those media outlets expand their business way beyond television. "Stations
are always looking for a leg up on the competition - and the web is the place
to do it," says Steve. "The goal is no longer the ‘local newscast as the
center of attention and production resources.' The goal is the best use of
newsroom resources as a 24/7 news and production operation across all
platforms. The massive shift in resources that has begun at the national level
now has to start locally."
As the
expert on local news media convergence, Steve offers local stations new ideas
on how to revamp their workflow for the new realities of the media marketplace.
"This is the time for local media outlets to re-establish themselves in their
communities as the center of local dialogue and information. The financial
opportunities are remarkable for local media outlets, but they do require a
willingness to adapt," says Steve. "We can do this. If we don't, there are
plenty of people with far less experience who will."
Education,
Background and Industry Service
Steve devotes time to non-profits that help improve the state of journalism. He
is a founding board member of the Media Bloggers Association and a member of
the RTNDA/F Website & Digital Strategy Task Force. He has also judged local
and national journalism awards.
He
gives his time to serve on panels and host talks about new media. You may have
seen Steve at events including RTNDA@NAB, Streaming Media East and Streaming
Media West, CTAM (Cable & Telecommunications Association for Marketing),
Fair Media Council, Broadcast Cable Financial Managers Association, The
Citizens Media Summit at J-Lab, and the New England Press Association.
Steve
has a master's degree in broadcast journalism from Boston University College of
Communications and a bachelor's degree in liberal arts from Trinity College in
Hartford. He lives outside Boston with his wife, three children and a dog named
"Fenway."