Plain English. Are there two words that give you more relief in the tech world? Common Craft is a company that specializes in explaining tech in plain English, and we love it. Whether you're a tech expert or a technophobe, you will too.

Common Craft offers several videos it calls "Paperworks." These are animated explanations of things like RSS, Twitter, social networking, photo sharing and other sometimes confusing online concepts.

The animations are done in a charmingly low-tech manner, with paper cutouts so basic, they make "South Park" look like a Pixar presentation. The style is in keeping with the concept: simplicity.

They have a fun sense of humor as is witnessed by "Zombies in Plain English" and often go viral. Common Craft allows - heck, encourages - its videos to be shared. Why? It's a company that makes custom videos for clients. The free videos showcase Common Craft's talent. There couldn't be better advertising. It has built an impressive client list: Google, H&R Block and PRWeb are just some of the companies that have tapped Common Craft's talent.

Go ahead - watch a few videos. You'll find yourself forwarding them.

We encourage you to check out Common Craft for a few reasons. 1. It's informative 2. It's entertaining and 3. It offers a great lesson in using your video to help advertise yourself.